Well, as of 9:30 this evening I'm back in town. Tim and I got up early this moring in Greenville, SC and completed our last day of training and then took the FOA CFOT Exam (Fiber Optic Association's Certified Fiber Optic Technician). As of tonight, with a passing score of 93, I am officially a licensed fiber technician for the USA. I know it's not a large step for most people, but after a few years of doing fiber optics anyway, it's nice to have some accreditation to back it up. This also set me up for the next stage, which is becoming an AFL partner in eastern North Carolina, which will allow me to offer a 25 year warranty on all our fiber work, in addition to the 25 year warranty we already offer on our HellermannTyton twisted-pair networking.
END OF BACK PATTING SESSION...
Ok.. the part I want your opinion on.
Ok. I have an opinion question and PLEASE take a moment to respond to this and let me know your opinions. I need to settle on a name for the corporation to be able to accept our partners into our personally owned business. We already have 3rd and Wayne, which is technically a sole proprietorship. However, in my mind, if I were a partner coming in to join the business, I'd prefer to a) Have my name on the letterhead too, or B) Be joining a corporation that isn't specifically representative of any person or persons.
To that end, we have bought and purchased a few different names over the last few months, and now it's time to decide. As primary shareholder, I can technically make the decision on my own and run with it, but I'd prefer to have the agreement of the BoD. There are currently two names on the table for discussion. (PLEASE COMMENT ON WHAT YOU THINK.. AND COMMENT HONESTLY)
- Twisted Pair networking is what we specialize in, so having the name include that will really help build brand relevance in the SEO market.
- It's "punchy"... it has a lot of intrinsic capabilities for branding and logo ideas.
- I really really like all the ideas that I think I can do with that name.
- It doesn't mention fiber, or wireless, or telecom specifically, so some people fear that it may alienate those markets.
- Some people have expressed that the older style connotation of the word "twisted" doesn't suggest a good job... saying "that's twisted" used to mean that somethign was "not right" or "messed up."
Option 2: Fidelit(y) Networks (The "y" is shaded out, but it's there still)
- The actual "meaning" of the word stands for loyalty, integrity, honor, attention to detail, etc... basic principles that I believe in personally and that I strive to show my customers in my work.
- It sounds more "old-school" and seems to incinuate longevity, more so than the other option.
- It's not indicative of any particular type of business, so I could offer other services or the company could make a lateral market shift a few years from now and wouldn't be as affected by it from the branding perspective.
- Absolutely no "punch".. no "zing".. no "shinyness" to the brand label.
- The word "fidelity" is used throughout the financial industry and may brand us as a financial organization to those that dont' know better.
- The name is actually "fidelit" (without the Y) so we may run into issues with people trying to spell it, or maybe it will come across to others as being pronounded "fiddle-it"..... which is not what we're going for here.
Seriously, whoever you might be, take a moment and send me your opinion. Even if you just take a second to make a comment about one or the other, ANY input is welcome. I'm at the point where I need to make a decision, and while I'm capable of doing it fine on my own, I know that I sometimes get near-sighted with my visions for the company so I want to hear what the world at large thinks.
Any and all opinions welcome.